THE HARDEST WORKING HERBS ON EARTH
GAIA HERBS
The herbal supplement industry is super shady and loves that no one knows it. There are no rules, and many companies take crazy shortcuts (including not putting ANY herbs in their products). Gaia Herbs is different. They’re over-the-top herb nerds obsessed with making supplements the right way, even though it’s waaaaay harder. We helped Gaia take a stand and challenge the industry to do better. Videos shot by Ben & Dave.
-Creativity Editor’s Pick
-Ad Age Top 5 Campaigns
-CBS Sunday Morning
-Industry press like this
-Real people press like this
First, we did something every other company would be terrified to do: We invited the FDA to come visit, any time.
A video, LinkedIn invite from Gaia’s awesome CEO, full page ad in the NYT and a social blitz made it clear we were serious.
Then we showed people exactly HOW we make the hardest working herbs on earth, featuring Gaia’s real employees herb-nerding it up.
“Employee testimonials usually put people to sleep, but they work like a charm in this new campaign for Gaia Herbs.”
Once we had everyone’s attention, we launched a social influencer campaign with Gisele Bündchen.
RESULTS
2+ billion earned impressions
30% increase in Amazon sales
1 shocked federal regulatory body