NEWS!!
Ewan Larkin, June 7 2024
Mitch Bennett and Wes Whitener, who formerly worked together as executive creative directors at Fitzco, have opened a new shop called Guesthouse. The agency launches with three clients: Magic Spoon, Citizens Trust Bank and fashion brand Raleigh Denim Workshop.
Guesthouse bills itself as a “simpler way to great creative,” going from strategy to brief to concept to production with “no handoffs.” The agency staffs up with the right amount of freelance “guests” to handle big projects and then scales down to optimize client budgets.
“We don’t have certain services we need to sell, so we can adapt to clients’ exact needs, bringing on the perfect guests to help them knock it out quickly and efficiently,” Bennett said in a statement. “If you’ve spent months on your strategy already, that’s great—we’ll pick it up from there. If you need help with it, that’s great, too—we’ll help you get it right.”
Guesthouse will debut its first work for Magic Spoon this summer, with a TV and digital campaign and brand refresh for Citizens Trust Bank slated for later this year, the agency said in a statement.
Jun 14, 2024
Mitch Bennett and Wes Whitener, who formerly worked together as executive creative directors at Fitzco, have opened a new shop called Guesthouse. The agency launches with three clients: Magic Spoon, Citizens Trust Bank and fashion brand Raleigh Denim Workshop.
Guesthouse bills itself as a “simpler way to great creative,” going from strategy to brief to concept to production with “no handoffs.” The agency staffs up with the right amount of freelance “guests” to handle big projects and then scales down to optimize client budgets.
“We don’t have certain services we need to sell, so we can adapt to clients’ exact needs, bringing on the perfect guests to help them knock it out quickly and efficiently,” Bennett said in a statement. “If you’ve spent months on your strategy already, that’s great—we’ll pick it up from there. If you need help with it, that’s great, too—we’ll help you get it right.”
Guesthouse will debut its first work for Magic Spoon this summer, with a TV and digital campaign and brand refresh for Citizens Trust Bank slated for later this year, the agency said in a statement.
