The Super Bowl is huge and glitzy and over-the-top. Synovus Bank is exactly zero of these things. So we used real customers taking on Super Bowl clichés like Clydesdales and big car chases, done in a down to earth, very Southern way. The ad ran on the Super Bowl in the markets Synovus serves. We concepted and produced this and the brand’s long-running Bank of Here campaign as ECDs at Fitzco//McCann in Atlanta. Shot by Mike McGuire.

-Silver Midas Award
-Best in Show ABA Bank Marketing Awards
-Gold Addy