Travelocity had low brand awareness and was losing share to better-known competitors.
Our agency at the time created the Roaming Gnome, a ceramic little fella based on the “traveling gnome” prank.
We introduced him with his first live action campaign and worked on the brand for years, creating dozens of commercials, ads, and even an insane website where you had to keep the gnome from falling asleep to show off their 24/7 customer service. We also launched the Travelocity Guarantee that said if you have a problem on your trip, they’ll make it right, right away. Between the Guarantee and the lovable little brand mascot, we helped Travelocity catch up and become a leader in the travel site game.